Bringing the joy and charm of the Arabic language to life – through playful, aesthetic products that speak to hearts, eyes, and minds.
Surood is a creative label that honors the aesthetic and funny sides of Arabic. For kids and adults alike, we design joyful, inspiring products that make learning Arabic feel beautiful, approachable, and fun.
Our Arabic T-Shirt Collection
An Alphabet Full of Stories
Discover the Arabic alphabet like never before! Our hand-illustrated poster combines beautiful, child-friendly design with playful storytelling. Each letter is brought to life by charming animal characters who spark curiosity and invite children to explore.
Look closely—there’s more than meets the eye. Who spilled the coffee? Who’s sharing a lemonade with the koala? Every glance reveals new little interactions and hidden stories, making the poster a delightful journey beyond letters and pictures.
This unique storytelling approach turns learning the Arabic alphabet into an adventure filled with fun, laughter, and discovery. Children will not only learn the letters, but also connect with the language in a joyful, memorable way.
Lovingly designed and illustrated in Damascus and Berlin—for children, families, and language enthusiasts everywhere.
Whether you're looking for an illustrated alphabet poster, quirky t‑shirts with colloquial phrases, or gifts that mix language and design – Surood is where Arabic aesthetic comes alive.
Looking for a birthday card, cute animal stickers or a way to express your Eid wishes? Check out our Etsy store.
Find Arabic slang stickers in cool typography, iconic bags, and more in our Etsy store.
About Surood
At Surood, we bring together art, humor, and heritage – creating designs that make people smile and spark curiosity about Arabic. Whether you're raising Arabic‑speaking kids outside the Arab world or just want to celebrate this language in your everyday life, we hope you’ll find something here that speaks to you.
With a PhD in Islamic Studies and years of Arabic study behind me, I created Surood to pass on my love for Arabic – especially to my own children – in a way that is joyful, creative, and appealing. My Damascene Berliner husband and I are raising bilingual kids in Europe, and we’re always looking for beautiful, playful ways to keep Arabic alive in our family.
That’s the spirit behind this label: I believe Arabic is more than just a language – it’s a source of joy, expression, and connection. With Surood, I aim to create designs that resonate emotionally and visually, making Arabic feel playful, familiar, and alive for both children and adults.
Why “Surood”?
The name سُرود (Surood) grows out of the Arabic root س-ر-د, which carries the sense of arranging, sequencing, and narrating. In the old dictionaries, سَرَدَ الحديث means “to recount a story in fluent, continuous order,” evoking the craft of weaving words together so that they flow as one thread. The related noun سَرْد can describe not only the act of telling but also the art of placing things in a deliberate sequence, giving shape and rhythm to what might otherwise remain scattered.
I have chosen سُرود as a creative plural of this root because stories are never singular. Narratives are always crafted, always made; they are like strands of fabric woven together into a larger tapestry. To understand the human experience, we need more than one thread—many voices, many stories, each complementing or contradicting the other until a fuller picture emerges. Some stories dominate, while others remain less heard. سُرود is a space to lift some of these less heard narratives, and to remind us that meaning itself is always plural.
